UTM Link Builder
Build campaign URLs with UTM parameters.
About UTM Link Builder
Build tagged campaign URLs with consistent UTM parameters so your analytics can attribute traffic accurately. UTM parameters are the source, medium, campaign, term, and content tags appended to a link that tools like Google Analytics read to show where visitors came from. Enter your destination URL and campaign details to generate a clean, properly encoded tracking link ready to paste into ads, emails, and social posts. Using a builder keeps your naming consistent, which prevents fragmented reports caused by typos and inconsistent capitalization. The link is assembled entirely in your browser with nothing stored, and the tool is free with no signup required.
How to use this tool
- 1Paste your destination URL.
- 2Fill in source, medium, and campaign (and optional term/content).
- 3Copy the generated tracking URL.
Frequently asked questions
What are UTM parameters?
Query parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that analytics tools use to attribute traffic to campaigns.
Which fields are required?
Source, medium, and campaign are the standard trio; term and content are optional refinements.
Related guide
6 min readUTM Parameters: The Complete Guide to Tracking Your Marketing
What UTM parameters are, what each of the five tags means, naming conventions that keep your analytics clean, and mistakes that ruin your data.